ISLA ALTAMIRANO
I have my undergraduate degree in Communications and a minor in Information Technology from the University of Texas at Arlington. During my university studies, I received my Leadership Academic Honors Award and was a member of The National Association of Hispanic Journalists and The Esports Club.
I have been working in marketing for almost a decade!
My experience in the marketing space gave me a deep appreciation of how the correct strategy works for different industries. My background in data and business has allowed my work to be showcased in many notable corporations such as Telemundo, NBC, Dallas Cowboys, Dallas Mavericks, OpTic Gaming, Women in Games International, and more.
I love collaborating with a team creating incredible projects and making sure those crazy ideas come to life. My success has shown I have brought more community growth and engagement to business opportunities and improved marketing strategies for each brand I have worked with.
I am passionate about working with brands that continue to push the boundaries in the creative space. I look forward to discussing your ideas and work to bring the best content to your unique audience!
Marketing Executive, Data Analyst,
Project Manager, Business Strategist
brands i have worked with
Github Portfolio
Github
You can view my portfolio by clicking here!
Tableau Portfolio
Tableau Public
You can view my dashboards and projects by clicking here!
Welcome to the data analytics side of my portfolio! I have extensive experience in preparing data, conducting A/B testing, and creating insightful visualizations. Proficient in SQL, Python, R and various data visualization tools such as Tableau and Excel. I excel at transforming complex data into actionable insights! My diverse background spans industries including e-commerce, entertainment, tech,, startups, and finance, allowing me to bring a unique perspective to every project.
What I also have experience in:
Google
Dallas Cowboys | Telemundo 39
Paid Advertisement
Online Marketing, Community Outreach, Budgeting, Paid & Organic.
Envy Gaming | Dallas Fuel
FIFA World Cup | Telemundo 39
NBC Universal
Content Producer
Adobe Premiere Pro, AFX, Photoshop, Illustrator, Audition, Lightroom, Canva, DeVinci Resolve.
Influencer Campaigns
Building Networks, Product Advertisement, Content Strategy, Talent Management.
Copywriting/Scriptwriting
Social Media Captions, News Articles, Long Form + Short Form Video Content.
Project Management
Microsoft Suite, Google Suite, A/B Testing, Salesforce, E-commerce, Github, HubSpot, B2B B2C Marketing, Asana, Monday, Notion, Trello, Shopify, Domo.
Dexerto
Dexerto
Dexerto
Telemundo 39
OPI | Women in Games International
Voyager Coffee, LLC
Esports Awards | Women in Games International
Social Media Strategy
Branding, Social Media Strategy, Creative, SEO, Trends, Product Marketing, Paid Advertising.
Platforms: Twitter/X, Facebook/Meta, TikTok, Pinterest, Snapchat, Instagram, YouTube, Linkedin.
Call of Duty Tournament | Ishoni
NFL | NBC Universal
Netflix
Event Marketing
Promotions, Management, Special Events, Broadcasting, Live Events, Public Speaking, Lead a team of Brand Ambassadors.
Data
Data Management, SQL, Python, HTML/CSS, Java, JavaScript, Tableau, Github, Excel, Power BI, Metabase, Looker.
REFERENCES
Amanda Solomon | Moonrock Parnerships Executive
Art Sobarzo | NBC Universal
Chief Marketing Officer
Lindsay Caudill Arce | OpTic Gaming
Marketing Coordinator
I have worked with Isla for just over 2 years. She was a valuable asset to my team and has an expansive knowledge of the online world. While working with her, she performed at the top of my team and was rewarded with a management position because of her performance early on. She is knowledgeable in almost every aspect of gaming, and she is down-to-earth and always brings a fun attitude!
I have had the honor and privilege to work side by side with this amazing, creative and fabulous woman. She embodies a true marketing genius. Her work ethic is second to none. I am looking forward to one day working for this amazing all-star.
I had the pleasure of working with Isla for a year and I’d highly recommend her. Isla worked with our Creative Director on our digital campaigns for Dallas Fuel and Envy. Isla knows how to use, implement and analyze these ideas and bring them to life. She is a great addition to the team. I’d hire her in a heartbeat.